Press Releases

April 5, 2012 - New Name, New Family Fun for Alabama Adventure



New Name, New Family Fun for Alabama Adventure

Birmingham, AL-Fun will take a new direction this summer as Alabama Adventure opens this season entirely as an adventure-style, family-friendly water park. To match this new focus, the park will be renamed Splash Adventure, but according to park officials, guests will find more than a traditional water park.


“We are creating a new generation of water park with the new attractions we will add to Splash Adventure,” explains Kent Lemasters, President. “Our guests will discover a fresh, exciting, hands-on approach to interacting with the water elements, not found in any other park. They will also welcome the news that there is a 25% reduction in the General Admission price from last year.”


New Attractions
The new attractions include an aqua course, water maze and a zip line, as well as the introduction of dive-in movies. Attraction names will be announced at a later date.


The Aqua Course is a water-based obstacle course, featuring edgier thrills for the more adventurous, as well as easier challenges for those seeking less of a thrill but just as much fun. Foot-activated water elements, as well as water cannons and other hand-operated effects, such as splash buckets, create interaction not just between the guest and the course, but also each other. The Aqua Course also includes a damp and dry deck, so even those not seeking to get wet can see the action.


The water maze is just exactly that. Guests will explore the various nooks and crannies of the labyrinth set in water, but that’s not all. They will literally soak up the fun of the surprising splashes that await around the corners.


Strap in to the Zip Line and let go! A breezy trip sends guests soaring down the zip line.


Family members of all ages will enjoy the new Friday night Dive-In Movies. Set against the back wall of the wave pool, movie-goers can grab an inner tube and float through the movie or stay dry on land. These nights will feature family-friendly fare, so everyone can attend.


Expansion
The newly- named Splash Adventure Water Park expansion will occur at the Main Street entrance and the area adjacent to the existing water park. The new attractions will join a 27,000 square foot Wave ActionPool, quarter mile Lazy River ride, an interactive water play structure, Free Fall ride, Space Bowl ride, Up Surge Boomerango water attraction, children’s activity pool, and a variety of watertubing slides and flumes.The 20 acre park offers a wide variety of guest services including food and beverage outlets, restaurants, lockers, rental cabanas, games, over 700 guest lounge chairs and parking for over 2,000 cars. Splash Adventure will also feature a private area for corporate and group events, as well as hosting birthday parties.


Additional Information
General Attractions, LLC, the company that recently purchased the park, plan to open the SplashAdventure Water Park in mid-May with its new water-oriented adventure attractions.The amusement rides are being sold to make way for new investments in the water park. These changes come after extensive market research showed that 70% of the guests attending the park were doing so for the existing water park.


Later this month, in addition to the details of the new family water park elements, Splash Adventure will also be releasing a line-up of special events for the season, along with the newly reduced pricing structure and the operating schedule. Season passes will go on sale April 15th.


Located where 1-20/59 and I-459 meet at exit 110; Splash Adventure Waterpark is just minutes from Birmingham and Hoover, AL. For more information, visit www.splashadventurewaterpark.com or call 205.481-4750.